Like the majority of the business world, you are probably starting to think about, or have already begun working on using social media to boost sales and enhance your brand online. Social media is a free medium used to give your business a voice, as well as making it more visible to prospective clientele. So, what are the different forms of social media, and how can they help your business grow?
We at Vive Group specialise in project advertising and marketing for developers. We’ve found social media can help you advertise your new development, plus give you a place to share ideas with your intended target market. The statistics agree. I found this Crowd Spring infographic online, and although it’s based on US research, the concepts are universal in how businesses are finding growth in the age of the internet. These Social Media News stats show Australia is no exception.
Different types of social media:
There is no doubt you’ve heard of blogs, Facebook, Twitter and YouTube, but do you know what they actually are, and how to use them? Have you heard of StumbleUpon, LinkedIn, Delicious, Digg, Reddit, or Google+? These are all platforms where people, groups and businesses are sharing information, and communicating with others interested in their unique area.
Businesses are adopting social media to attract new clients, and the majority believe these activities are helping to achieve improved profits. Many are hiring social media experts just for this goal. How many potential clients or customers are you missing out on because of a lacking social media presence?
A business blog: What is it, and why do you need it?
A business blog is simply a website journal that acts as a promotion tool, information source and portal of interaction. Blogs are different from normal websites because they are built to have content easily added whenever you need to share information.
We recommend posting a mixture of promotional, information and personal opinion based content. Promotional content tells people about what new developments or projects you are working on, as well as any special deals available in the short-term.
Information-based content shares what you as a professional in the field know about your topic of interest. Sharing information adds credibility to your brand image, as well as informing people about important issues. Customers see you’re not in the business to only make a profit, but honestly care about what you do.
Opinion pieces give people insight into your unique business, and what differentiates it from the competition. When people get to know the human identity behind a company, they often feel a more genuine connection. This can result in your blog becoming a place where information and opinions are shared, and a forum for interaction is born.
So many of us already use social media sites like Facebook. Statistics have shown people on Facebook are more likely to buy the brands or services they ‘follow’, ‘like’, or are a ‘fan’ of. Facebook allows users to post links to articles, text, images and video related to your business. Businesses with blogs often re-post links to the articles they’ve written, so more people can come across the information. There is also a flow-on effect, as people searching on Google can come across your related Facebook pages.
A micro-blogging site, Twitter gives users 140 characters of space per post, so you have to get your message across quickly and succinctly. The usual post is a hyperlink to a larger piece of content you’ve posted elsewhere online. Twitter is also good for seeing what other businesses or important figures in the industry are talking about.
The majority of internet users watch videos on video sharing sites like YouTube. Short 2-minute videos are an excellent visual approach to advertising, as not everyone likes to read text. You can also post videos on your Facebook and blog sites.
Other important social media websites:
Many businesses have spoken about how they successfully connected with new customers via social networking sites. Check out LinkedIn, as it is a great place for interaction on a B2B level, while StumbleUpon, Delicious, Digg, Reddit and Google+ are all communities worth joining to make your company more visible.
The results of social networking:
Increased traffic to your website, growth in customer recommendations, and leads for new sales are all part and parcel. It also helps to stay engaged with your current clients, gives you more visibility in your market, helps you to collaborate with external partners more effectively, plus can improve communication within your own organisation. In the end, it’s the new customers gained that will truly drive your motivation.
By Chen Tan, Vive Group